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Recurring opinion-driven content tied to a specific writer, theme, or perspective
*"I want a rich, fluffy lather when I wash my face."* *"Sometimes the same cleanser foams well, and other times it doesn't."* *"Is it my technique, or is it the cleanser?"* If you've ever wondered the same thing, you're not alone. When I evaluate facial cleansers, I check their foaming performance over and over again. One thing I've learned is that **small changes in technique can make a noticeable difference to the way a cleanser foams.** Of course, some cleansers naturally foam more easily than others. The types of surfactants (cleansing ingredients) they contain, together with the overall formulation, all influence how quickly and how well they produce foam. That said, there are still a few simple techniques that work well with many cleansers. In this column, I'll explain **three practical tips you can try today**, along with the science behind how foam is formed.
