Conclusion
A dense foam cleanser designed to “cleanse by pressing on”, rather than rubbing. While foam cleansers are generally considered low-friction, this formula is designed to feel closer to “cleansing without direct contact with the skin.”
It produces a rich, elastic foam—similar to whipped cream. By combining both formulation and usage method, the cushion of foam helps reduce friction against the skin, allowing you to cleanse in a way that minimises physical stress during washing.
The formula is primarily soap-based (fatty acids + alkali), resulting in a fresh, clean finish. However, a slight feeling of tightness may develop over time after cleansing, so those who prioritise moisture may wish to check how their skin feels post-wash before incorporating it into their routine.
This review is based on use with normal to slightly oily skin (particularly oil-prone T-zone). Those with dry skin may perceive the finish as more cleansing/refreshing.
Our take
Evaluation conditions
This review was conducted under controlled conditions (22°C ±3°C / 55% ±5% humidity) after acclimatisation for at least 15 minutes.
The evaluation combines actual user experience with analysis based on ingredient properties and formulation design.
Immediately after rinsing, there is a slight squeaky-clean, refreshed sensation typical of soap-based cleansers.
On touch, there is minimal residue, leaving a clean, refreshed impression as though sebum and impurities have been removed.
After a few minutes, however, a mild feeling of tightness may develop, and the level of moisture feels relatively light.
That said, even over time, the skin retains a smooth, slip-like finish (soft and silky to the touch).
Experience
Foam
With a single press of the pump, it produces a dense, bouncy foam.
Below photo shows foam from 5 pumps of the cleanser.
The texture strikes a good balance between fineness and lightness, giving a soft yet structured feel.
Thanks to its unique triple-layer pump and nozzle design, the product generates
uniform, stable foam with a whipped-cream-like texture.
Each pump dispenses approximately 1g of foam, which is within the standard range for foaming cleansers.
During cleansing
Using the recommended 4–5 pumps produces a generous amount of foam (as shown in the image below, based on 5 pumps).
When cleansing, the foam resists collapsing and remains as a cushion between the hands and the face.
Key characteristics
Foam maintains its structure
・Stays clearly between hands and skin
・Cushioning effect persists even when pressed
👉 As a result, this design makes it easier to cleanse with minimal perceived friction.
At the start of rinsing, there may be a slight slippery sensation, which then transitions into a clean, refreshed feel typical of soap-based formulas.
After-feel
・Immediately after: very fresh, no residue
・After ~2 minutes: slight tightness may appear, especially around the eyes and mouth
👉 A noticeable change over time was observed.
However, the skin maintains its smooth surface feel, resulting in a “fresh yet smooth” overall finish.
How to use
・Use 4–5 pumps
・Gently press the foam onto the face
・Avoid rubbing with hands
👉 This product is designed to be used by “applying foam to cleanse”, rather than rubbing.
Best for
✔ A good fit if you:
・Want to cleanse while minimising friction
・Prefer a quick and easy foam cleanser
・Enjoy a fresh, clean finish
・Like washing with a dense, cushioned foam
✔ Worth noting if you:
・Prioritise a more moisturised, hydrated finish after cleansing
・Are prone to noticing tightness after washing
How it’s designed
This is a soap-based formulation supported by auxiliary surfactants and polymers.
Foam performance support
Supporting surfactants
・Anionic (Laureth-6 carboxylic acid, Laureth-4 carboxylic acid)
・Non-ionic (Decyl glucoside)
・Amphoteric (Lauryl hydroxysultaine)
👉 Support foaming and foam longevity
Polymers
・PEG-150
・Acrylates copolymer
・Polyquaternium-39
・Sodium hyaluronate
👉 Increase viscosity of the surfactant solution and help stabilise foam
Why the finish feel smooth
Polymers in the formula adsorb onto the skin and form a thin film, which:
・Creates a smooth, slip-like texture
・Helps retain moisture
・May reduce transepidermal water loss
Formulation concept
Not only the formula, but also the usage method and packaging are designed to minimise friction on the skin.
👉 Formula × Usage × Packaging
→ Designed as a complete cleansing experience
Appearance & Packaging
A sturdy bottle with a wide pump head.
👉 Designed for easy, stable dispensing—even with one hand
Not just visually considered, but also optimised for usability.
*Based on measurements across multiple products, foaming cleansers tend to dispense around 1g per pump.